Survey research and media efforts position PMG as an enterprise IT thought leader
Atlanta, GA – Dec. 4, 2013 – PMG, the smart choice for enterprise service catalog and business process automation software, recently won two 2013 Phoenix Awards at the annual PRSA Phoenix Awards ceremony held November 7, 2013 at the Cobb Energy Performing Arts Center.
The Phoenix Awards competition was designed by PRSA Georgia to recognize projects and programs that demonstrate excellence in the public relations profession in Georgia. Judging is based on 1) planning/content, 2) creativity/quality, 3) technical excellence, and 4) results.
The 2013 PMG Cloud Sprawl Survey of 234 North American corporate IT professionals yielded more than 20 key data points and the campaign generated tremendous media coverage with 1,380,966 media impressions and eight positive key media stories across top tech media including Baseline, CIO, FierceCIO, Finance Tech News and Forbes.
Email marketing campaigns and social media efforts drove nearly 300 downloads of the survey report.
“The survey campaign as executed by Arketi was backed up by a solid methodology that left no stone unturned and gave us a strategy that extends far beyond just the media relations value,” said Melinda Champagne, director of Marketing for PMG. “Winning these PRSA Phoenix Awards in recognition of our survey efforts is an honor and underscores the growing interest in and evolution of the enterprise service catalog.”
PMG survey entries were submitted for two categories: Research/Evaluation and Writing: Trade/Business News Release. For Research/Evaluation, the criteria stated that research must provide a meaningful contribution or input to a public relations program, or an evaluation documenting the value or benefit of a public relations program or tactic. For the Writing: Trade/Business News Release category, submissions must include the written piece, documentation of publication and a one-page summary. Visit PRSA Georgia to view the full list of award winners or to learn more about the Phoenix Awards.
More than 20 percent of the Global 100 relies on PMG to deploy enterprise service catalog and business process automation software that streamlines operations, reduces costs and improves efficiency. Our solutions transcend traditional IT service management boundaries giving business and IT professionals a smarter way to automate business processes ranging from IT financial management to identity management, employee onboarding and cloud provisioning. As a result, our clients handle shared services requests faster with fewer manual processes and less reliance on staff intervention. For more information, please visit pmg.net.